May 2018 - OCAD Thesis Project
#Product Design #UX/UI #Rendering #Product Photoshoot #Audio Product Design #Prototyping #User Journey #Branding
Beecus is a personalizable and customizable DIY Bluetooth speaker kit that encourages better and deeper interaction and relationship between users and products.
Nowadays, people are purchasing more than they need, the more products they buy
the more products gets thrown away. Every year new products are introduced and people
demand the newer product, because of various reasons, it might have better quality, lighter,
cooler or simply because it is new. When we see these new products, we start to compare the
product we have at home, and often the old ones are replaced with the new ones. It is the
product designer’s job to constantly come up with a product that people would want. But not
enough thoughts were put into keeping the products loved by the consumers. Digital devices
can become objects of affection. We can develop deep feelings for our objects, just like we do
for a grandfather’s gold watch, a car that you drove for many years or a house that you lived
your whole life in.
the more products gets thrown away. Every year new products are introduced and people
demand the newer product, because of various reasons, it might have better quality, lighter,
cooler or simply because it is new. When we see these new products, we start to compare the
product we have at home, and often the old ones are replaced with the new ones. It is the
product designer’s job to constantly come up with a product that people would want. But not
enough thoughts were put into keeping the products loved by the consumers. Digital devices
can become objects of affection. We can develop deep feelings for our objects, just like we do
for a grandfather’s gold watch, a car that you drove for many years or a house that you lived
your whole life in.
According to research, every year we dump a massive 2.12 billion tons of
waste. This stunning amount of waste is partly because 99 percent of the stuff we buy is
trashed within 6 months. Then how can we make deeper relationship and interaction between
products and users to stop this situation?
waste. This stunning amount of waste is partly because 99 percent of the stuff we buy is
trashed within 6 months. Then how can we make deeper relationship and interaction between
products and users to stop this situation?
"How might we unveil the value of personal touch to turn consumer product into a personal artifact?"
"My project will design and create an audio product which can deeply communicate with human interaction and value”
Renderings
Marketing Strategy
Web Marketing
Users are able to choose and build their own speakers through the website and application. With the diversity of colours and textures, users would experience the joy of customization and personalization. Visually, users would enjoy to customize and personalize their own speaker.
Pop-up Store
In order to experience the real joy of customization and personalization for users, the pop-up store is a highly effective marketing strategy. Users would directly experience BEECUS with touching, hearing and seeing points.
Logo
Packaging
Assembling
Future Feature Scenarios
Multi-room sound system
First scenario is multi room sound system. It is a technique that allows the user to listen to music in different rooms, without having to bring the speaker with them. Depending on the user’s choice, user will be able to play different music in different rooms at the same time, or the same music in all rooms, or just a couple simultaneously. Beecus can be controlled with the smartphone, also the internal sensor in each speaker can detect the user’s movement and activate on its own.
Collective Sound Environment : Surrounding Sound Environment
Users are able to customize event their sound environment. So, users often demand different sound environment depending on their situation, users can customize their own sound environment with Beecus. Setting up Beecus for the sound coming from the rear and front. And users can set up Beecus to create their own sound environment that is appropriate for their use. Experience the immersive sound effect at your home.
Collective Sound Environment : 360 Sound Environment
user invites friends to have a party in his house, but with only one speaker the user’s guests are not satisfied. A speaker is not enough to fill the whole house with music. User comes up with a creative idea to set up appropriate sound environment for the party. User attached multiple beecus on a rig, each facing different direction. This way the sound is louder and even. The guests are satisfied with the user’s solution.
Augmented Space
Nowadays, every smart speakers such as Alexa or google home are butlers, speakers which helps users’ lifestyle more efficiently. But what if speakers are able to communicate with users’ space and comfort them by providing service based on your mood? It is not only a machine, it may be a caring friend All of Beecus devices are connected to each other including the lights in the room. This is achieved by the IoT technology. Beecus’ sensor detects the user’s mood and tries to interact with the user, to comfort them. Depends on the user’s mood, Beecus plays music or murmur sound that is customly picked by the user. Then the light automatically changes to a mood light that matches the sound. Also beecus records the user’s mood, music and time pattern on regular bases Beecus plays murmur sound or music automatically using the data that is saved regularly. Beecus comforts it’s users by creating deeper relationship and friendly interaction with them.
